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Gallery Archives | EI, School of Professional Makeup

Ben Rittenhouse

This course covers all fundamentals of the face including: shape, condition, corrective techniques, day and evening applications, with special emphasis on the elements of the face: eyes, nose, lips, cheeks, etc. Hygiene & Sanitation warnings, mature skin makeup applications, Bridal makeup & business considerations, intensive product knowledge, tools of the trade, networking and all aspects of the business is also discussed in this course. Graduates of AOM 101 are well prepared to work as Personal Beauty Makeup Artists in a broad range of capacities including: beauty salon makeup services, weddings, sales and application at makeup counters etc.This course has 3 photo shoots were the students can start building up their career portfolio.

Upon completion of this course the student will have acquired the following competencies:

  • Recognize the various uses of wax, crème, liquid, watercolor cake and powder cosmetics.
  • Identify and use all synthetic and natural hair brushes for cosmetics applications.
  • Create makeup designs for natural daytime and evening makeup looks.
  • Distinguish the different types of evening makeup. Design & apply makeup looks for all types of special occasions: Evenings, red carpet, wedding, etc. Assess the different types of artificial eye lashes (band and individual) and the uses of such, as they pertain to the overall design.
  • Select makeup specifically for men’s applications and evaluate the specific needs of each individual client.
  • Evaluate day & evening makeup looks and implement such depending on venue or special event.


Training in intimate, mid-range and long-range theatrical makeup, design and development of specific character studies, including: analysis of character together with environment, heredity, health, personality, circumstances as they influence character appearance, age and facial hair. Training in various fantasy makeup designs with emphasis on Color Theory, Color Harmony & Color Function to be used in a selection of fanciful makeup designs for Circus, Vegas shows, Drag Queens and Drag Kings. Students will also learn basic studies of materials, techniques and applications for Face & Body painting designs.

Upon completion of this course the student will have acquired the following competencies and be able to:

  • Learn all considerations to create makeup applications for theatrical situations.
  • Differentiate the makeup applications according to different theatre ranges.
  • Analyze, apply and create different theatrical characters according to personality, age, status and appearances, suitable for classic and modern plays.
  • Distinguish between dramatic formats and apply techniques according to each individual style.
  • Combine and demonstrate all techniques used for the creation of theatrical makeup characters.
  • Evaluate, arrange and create makeup applications for specific theatre characters.


This course is accredited and can only be taken as part of the Artistry of Makeup Program.

Pre-requisite: AOM 101 (120 Clock Hours / 4 Quarter Credit Units)